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Over the last decade, Rob Yeung has interviewed hundreds of high achievers in business, sports, and entertainment to gain insight into the minds of successful people. Combining this knowledge with a wealth of scientific research, he has defined the subtle yet crucial differences that distinguish exceptional people from everyone else. This book presents his findings, explaining to readers how to discover the critical mindset that allows high achievers to generate creative ideas, learn the secret psychology that helps one to influence and persuade others to a particular way of thinking, and develop practical techniques for boosting relationships and earning and achieving more.