22,19 €
Deissler, G: Chinefarge: A Sino-Western Joint Venture
Deissler, G: Chinefarge: A Sino-Western Joint Venture
  • Išparduota
Deissler, G: Chinefarge: A Sino-Western Joint Venture
Deissler, G: Chinefarge: A Sino-Western Joint Venture
El. knyga:
22,19 €
Research Paper (undergraduate) from the year 2004 in the subject Orientalism / Sinology - General, , course: Interkulturelles Management, language: English, abstract: 'Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of…
  • Leidėjas:
  • Metai: 2011
  • Puslapiai: 12
  • ISBN: 9783640803989
  • ISBN-10: 3640803981
  • ISBN-13: 9783640803989
  • Formatas: ePub
  • Kalba: Anglų

Deissler, G: Chinefarge: A Sino-Western Joint Venture (el. knyga) (skaityta knyga) | knygos.lt

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Research Paper (undergraduate) from the year 2004 in the subject Orientalism / Sinology - General, , course: Interkulturelles Management, language: English, abstract: 'Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.

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  • Autorius: Gebhard Deissler
  • Leidėjas:
  • Metai: 2011
  • Puslapiai: 12
  • ISBN: 9783640803989
  • ISBN-10: 3640803981
  • ISBN-13: 9783640803989
  • Formatas: ePub
  • Kalba: Anglų

Research Paper (undergraduate) from the year 2004 in the subject Orientalism / Sinology - General, , course: Interkulturelles Management, language: English, abstract: 'Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.

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