Culture Clash 2 (el. knyga) (skaityta knyga) | Thomas D. Zweifel | knygos.lt

Aprašymas

Few are prepared for managing across borders, and the costs of cultural fiascos can spin out of control—from lawsuits to lost opportunities. But whether you bring wine to a dinner in Singapore, how many times you kiss in France, or other local etiquette have seldom been deal-breakers. What has derailed international business is the failure of managers to stand in their counterparts’ shoes and read between the lines.

Forged in the fire of clashing cultures, Dr. Thomas D. Zweifel developed a foolproof methodology for cross-cultural leadership. This new edition tackles post-9/11 trends like BRICS emerging markets and the Arab Spring, ecommerce, and social networks. Packed with fascinating stories, cutting-edge research, and practical tools, Culture Clash 2 shows global managers how to:
• Parachute into any culture and get the job done—while respecting local customs
• Decode target cultures and avoid costly mistakes
• Orchestrate global meetings and teleconferences for alignment
• Build and manage global ventures and high-performance teams