- Išparduota
/https://libri-media.knygos-static.lt/c999fdf5-0f1b-461b-8114-dea8210fe92b/3)
- Autorius: Julia Weis
- Leidėjas: GRIN Verlag
- Metai: 2017
- Puslapiai: 115
- ISBN: 9783668555785
- ISBN-10: 3668555788
- ISBN-13: 9783668555785
- Formatas: PDF
- Kalba: Anglų
Credibility and perception of green branding in destinations. A case study of Switzerland (el. knyga) (skaityta knyga) | knygos.lt
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Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.
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- Autorius: Julia Weis
- Leidėjas: GRIN Verlag
- Metai: 2017
- Puslapiai: 115
- ISBN: 9783668555785
- ISBN-10: 3668555788
- ISBN-13: 9783668555785
- Formatas: PDF
- Kalba: Anglų
Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.
Atsiliepimai