17,39 €
Consumer Behavior Theories
Consumer Behavior Theories
  • Išparduota
Consumer Behavior Theories
Consumer Behavior Theories
El. knyga:
17,39 €
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
  • Leidėjas:
  • Metai: 2018
  • Puslapiai: 196
  • ISBN: 9781947441156
  • ISBN-10: 1947441159
  • ISBN-13: 9781947441156
  • Formatas: ePub
  • Kalba: Anglų

Consumer Behavior Theories (el. knyga) (skaityta knyga) | Rajagopal | knygos.lt

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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

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  • Autorius: Rajagopal
  • Leidėjas:
  • Metai: 2018
  • Puslapiai: 196
  • ISBN: 9781947441156
  • ISBN-10: 1947441159
  • ISBN-13: 9781947441156
  • Formatas: ePub
  • Kalba: Anglų

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

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