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Communication in the U.K. Budget Airline Industry: How PR affects corporate success
Communication in the U.K. Budget Airline Industry: How PR affects corporate success
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Communication in the U.K. Budget Airline Industry: How PR affects corporate success
Communication in the U.K. Budget Airline Industry: How PR affects corporate success

El. knyga: 63,49 €

The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted fie…
  • Autorius: Matthias Schimmel
  • Leidėjas:
  • Metai: 20140201
  • Puslapiai: 89
  • ISBN-10: 395489663X
  • ISBN-13: 9783954896639
  • Kalba: Anglų

Communication in the U.K. Budget Airline Industry: How PR affects corporate success - 20140201

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The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.

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  • Autorius: Matthias Schimmel
  • Leidėjas: Diplom.de
  • Metai: 20140201
  • Puslapiai: 89
  • ISBN-10: 395489663X
  • ISBN-13: 9783954896639
  • Kalba: Anglų

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