- Išparduota
/https://libri-media.knygos-static.lt/533e415e-15ca-4dd3-b503-f29d0be35478/1)
- Autorius: Matthias Schimmel
- Leidėjas: Diplom.de
- Metai: 2014
- Puslapiai: 89
- ISBN: 9783954896639
- ISBN-10: 395489663X
- ISBN-13: 9783954896639
- Formatas: PDF
- Kalba: Anglų
Communication in the U.K. Budget Airline Industry: How PR affects corporate success (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.
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- Autorius: Matthias Schimmel
- Leidėjas: Diplom.de
- Metai: 2014
- Puslapiai: 89
- ISBN: 9783954896639
- ISBN-10: 395489663X
- ISBN-13: 9783954896639
- Formatas: PDF
- Kalba: Anglų
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.
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