- Išparduota
/https://libri-media.knygos-static.lt/6b1dfe4c-3496-4810-a0d2-1e88727c3ddb/1)
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2018
- Puslapiai: 334
- ISBN: 9781351984423
- ISBN-10: 135198442X
- ISBN-13: 9781351984423
- Formatas: ACSM ?
- Kalba: Anglų
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity (el. knyga) (skaityta knyga) | knygos.lt
Atsiliepimai
Formatai:
Aprašymas
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.
Kaip skaityti el. knygas ACSM formatu?
Mažiausia kaina per 30 dienų: 87,29 €
Mažiausia kaina užfiksuota: 2026-06-02 02:41:24
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2018
- Puslapiai: 334
- ISBN: 9781351984423
- ISBN-10: 135198442X
- ISBN-13: 9781351984423
- Formatas: ACSM ?
- Kalba: Anglų
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Atsiliepimai