Break From the Pack (el. knyga) (skaityta knyga) | Harari Oren | knygos.lt

Aprašymas

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show you how. Oren Harari starts by touring Commodity Hell, and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. You'll learn how to dominate markets (and when to leave them); how to create a higher cause that will mobilize all your stakeholders; and how to build a pipeline of cool, compelling products, in any industry. Harari reveals new ways to take your customers far beyond mere satisfaction, and shows how to innovate in even the most prosaic areas of your business. You'll learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid 12 Step program for transforming your personal leadership behavior, so you can lead the charge -- and leave your competitors in the dust.