76,19 €
Branded Women in U.S. Television
Branded Women in U.S. Television
  • Išparduota
Branded Women in U.S. Television
Branded Women in U.S. Television
El. knyga:
76,19 €
This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
  • Leidėjas:
  • Metai: 2014
  • Puslapiai: 146
  • ISBN: 9780739187944
  • ISBN-10: 0739187945
  • ISBN-13: 9780739187944
  • Formatas: ACSM ?
  • Kalba: Anglų

Branded Women in U.S. Television (el. knyga) (skaityta knyga) | knygos.lt

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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

76,19 €
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  • Autorius: Peter Bjelskou
  • Leidėjas:
  • Metai: 2014
  • Puslapiai: 146
  • ISBN: 9780739187944
  • ISBN-10: 0739187945
  • ISBN-13: 9780739187944
  • Formatas: ACSM ?
  • Kalba: Anglų

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

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