Brand the Change (el. knyga) (skaityta knyga) | Anne Miltenburg | knygos.lt

Aprašymas

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. This toolkit opens up the methods of Anne Miltenburg for everyone looking to build or strengthen their brand for change: social entrepreneurs, activists, NGOs, creatives and disruptive businesses.

With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organisations and people as diverse as tech companies, artisans, women's rights activists and bankers, from Zambia to Tunisia and from the USA to Saudi Arabia. To help her clients and workshop participants think like brand strategists, Anne developed tools and exercises to make the branding process easy to comprehend and apply.

INCLUDES
BRANDING 101
●The anatomy of a strong brand
●The branding process step by step
●How to budget for brand building
●Trademarking your brand & more...

GUEST ESSAYS
●Roshan Paul on storytelling
●Marleen Splinter on protecting your brand
●Stella van Himbergen on marketing sustainability
●Simon Buckby on getting PR
●Ben Matthews on digital marketing
●Suzanne van Gompel on brand architecture
●Grant Tudor on base of the pyramid marketing

23 TOOLS AND EXERCISES TO BUILD YOUR OWN BRAND
●Develop a blueprint for your brand
●Position your initiative in the market
●Define your mission and vision
● Map out your audiences and how to reach them
●Change your reputation, write a manifesto & more...

14 CASE STUDIES OF SUCCESSFUL CHANGEMAKER BRANDS
●SOKO - TONY'S CHOCOLONELY - SANERGY
●DR AYANA JOHNSON - THE FINANCE BAR
●THNK - MACMILLAN CANCER SUPPORT
●HEADSPACE - THE SCHOOL OF LIFE - YONI
●SUPERBETTER - BRCK - MAKEY MAKEY - SUGRU