Brand Intimacy (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our favorite brands and services are relationships--relationships that are potentially worth billions.
Advancements in branding, technology and the science of decision-making are at the center of a paradigm shift, one that has profound implications in marketing and consumer behaviors. Brand Intimacy presents the fascinating story about how and why we love certain companies and their products, and provides lessons for consumers and businesses alike who are looking to understand these connections and the opportunities they represent. With the sheer amount of product visibility in the modern marketplace, consumer perception has never been more crucial--or more volatile. Brand Intimacy explains how to create enduring brand loyalty and profitable customers that can weather these new market forces.
Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your market presence, all while increasing sales and consumer satisfaction.