- Išparduota
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- Autorius: Aaron C. T. Smith, Constantino Stavros, Kate Westberg
- Leidėjas: Springer-Verlag GmbH
- Metai: 2017
- ISBN: 9783319488547
- ISBN-10: 3319488546
- ISBN-13: 9783319488547
- Formatas: PDF
- Kalba: Anglų
Brand Fans (el. knyga) (skaityta knyga) | knygos.lt
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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
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Mažiausia kaina per 30 dienų: 220,79 €
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- Autorius: Aaron C. T. Smith, Constantino Stavros, Kate Westberg
- Leidėjas: Springer-Verlag GmbH
- Metai: 2017
- ISBN: 9783319488547
- ISBN-10: 3319488546
- ISBN-13: 9783319488547
- Formatas: PDF
- Kalba: Anglų
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
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