51,79 €
Brand Failures
Brand Failures
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Brand Failures
Brand Failures
El. knyga:
51,79 €
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com…
  • Leidėjas:
  • Metai: 2011
  • Puslapiai: 256
  • ISBN: 9780749463007
  • ISBN-10: 0749463007
  • ISBN-13: 9780749463007
  • Formatas: ACSM ?
  • Kalba: Anglų

Brand Failures (el. knyga) (skaityta knyga) | Matt Haig | knygos.lt

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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).

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  • Autorius: Matt Haig
  • Leidėjas:
  • Metai: 2011
  • Puslapiai: 256
  • ISBN: 9780749463007
  • ISBN-10: 0749463007
  • ISBN-13: 9780749463007
  • Formatas: ACSM ?
  • Kalba: Anglų

It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).

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