- Išparduota
/https://libri-media.knygos-static.lt/e84c0a0e-5388-4265-a0e4-24530a6a6cf0/1)
- Autorius: Nik Mahon
- Leidėjas: Bloomsbury UK
- Metai: 2010
- Puslapiai: 184
- ISBN: 9782940439447
- ISBN-10: 2940439443
- ISBN-13: 9782940439447
- Formatas: ACSM ?
- Kalba: Anglų
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Formatai:
Aprašymas
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.
Kaip skaityti el. knygas ACSM formatu?
Mažiausia kaina per 30 dienų: 50,79 €
Mažiausia kaina užfiksuota: Kaina nesikeitė
- Autorius: Nik Mahon
- Leidėjas: Bloomsbury UK
- Metai: 2010
- Puslapiai: 184
- ISBN: 9782940439447
- ISBN-10: 2940439443
- ISBN-13: 9782940439447
- Formatas: ACSM ?
- Kalba: Anglų
The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Atsiliepimai