538,09 €
An Integrated Approach to New Food Product Development
An Integrated Approach to New Food Product Development
  • Išparduota
An Integrated Approach to New Food Product Development
An Integrated Approach to New Food Product Development
El. knyga:
538,09 €
New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equa
  • Leidėjas:
  • Metai: 2009
  • Puslapiai: 503
  • ISBN: 9781420065558
  • ISBN-10: 1420065556
  • ISBN-13: 9781420065558
  • Formatas: ACSM ?
  • Kalba: Anglų

An Integrated Approach to New Food Product Development (el. knyga) (skaityta knyga) | knygos.lt

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New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equa

538,09 €
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  • Leidėjas:
  • Metai: 2009
  • Puslapiai: 503
  • ISBN: 9781420065558
  • ISBN-10: 1420065556
  • ISBN-13: 9781420065558
  • Formatas: ACSM ?
  • Kalba: Anglų

New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equa

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