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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
El. knyga:
52,39 €
Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the '' series takes a core area of t…
  • Leidėjas:
  • Metai: 2006
  • Puslapiai: 160
  • ISBN: 9781847878908
  • ISBN-10: 1847878903
  • ISBN-13: 9781847878908
  • Formatas: PDF
  • Kalba: Anglų

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (el. knyga) (skaityta knyga) | knygos.lt

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Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the '' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.

Need another VSFI book? Browse the series
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  • Autorius: Jim Blythe
  • Leidėjas:
  • Metai: 2006
  • Puslapiai: 160
  • ISBN: 9781847878908
  • ISBN-10: 1847878903
  • ISBN-13: 9781847878908
  • Formatas: PDF
  • Kalba: Anglų

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the '' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.

Need another VSFI book? Browse the series

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