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A Secret History of Brands
A Secret History of Brands
  • Išparduota.
A Secret History of Brands
A Secret History of Brands

El. knyga: 26,69 €

The true--and often shocking--stories behind some of the biggest names in business.We live our lives immersed in name brand products. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism.A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, C…
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The true--and often shocking--stories behind some of the biggest names in business.

We live our lives immersed in name brand products. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism.

A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about:

The mystery of the cocaine content of Coca-Cola
The Hitler-Henry Ford connection
Why Bayer is famous for aspirin, but began their journey with Heroin
How Kellogg's Corn Flakes were crafted to deter sexual arousal
And more
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