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- Autorius: Philip Kitchen, Patrick De Pelsmacker
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2004
- Puslapiai: 208
- ISBN: 9781134380831
- ISBN-10: 1134380836
- ISBN-13: 9781134380831
- Formatas: ACSM ?
- Kalba: Anglų
A Primer for Integrated Marketing Communications (el. knyga) (skaityta knyga) | knygos.lt
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Formatai:
Aprašymas
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.
Kaip skaityti el. knygas ACSM formatu?
Mažiausia kaina per 30 dienų: 115,09 €
Mažiausia kaina užfiksuota: Kaina nesikeitė
- Autorius: Philip Kitchen, Patrick De Pelsmacker
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2004
- Puslapiai: 208
- ISBN: 9781134380831
- ISBN-10: 1134380836
- ISBN-13: 9781134380831
- Formatas: ACSM ?
- Kalba: Anglų
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Atsiliepimai