9,49 €
A Paris-Beijing International Strategic Alliance
A Paris-Beijing International Strategic Alliance
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A Paris-Beijing International Strategic Alliance
A Paris-Beijing International Strategic Alliance
El. knyga:
9,49 €
Scientific Essay from the year 2013 in the subject Business economics - Business Management, Corporate Governance, , course: Interkulturelles Management, language: English, abstract: Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based LAFARGE and Huabei Mining Company (HMC) near Beijing. Lafarge is a major global player in building materials that tries to gain a foothold in Asia, more specifically in China which has an extraordina…
  • Leidėjas:
  • Metai: 2013
  • Puslapiai: 21
  • ISBN: 9783656410911
  • ISBN-10: 3656410917
  • ISBN-13: 9783656410911
  • Formatas: PDF
  • Kalba: Anglų

A Paris-Beijing International Strategic Alliance (el. knyga) (skaityta knyga) | knygos.lt

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Scientific Essay from the year 2013 in the subject Business economics - Business Management, Corporate Governance, , course: Interkulturelles Management, language: English, abstract: Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based LAFARGE and Huabei Mining Company (HMC) near Beijing. Lafarge is a major global player in building materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.

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  • Autorius: Gebhard Deissler
  • Leidėjas:
  • Metai: 2013
  • Puslapiai: 21
  • ISBN: 9783656410911
  • ISBN-10: 3656410917
  • ISBN-13: 9783656410911
  • Formatas: PDF
  • Kalba: Anglų

Scientific Essay from the year 2013 in the subject Business economics - Business Management, Corporate Governance, , course: Interkulturelles Management, language: English, abstract: Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based LAFARGE and Huabei Mining Company (HMC) near Beijing. Lafarge is a major global player in building materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.

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