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The Roots and Uses of Marketing Knowledge
The Roots and Uses of Marketing Knowledge

Kaina internetu: 102,79 €

  • Išsiųsime per 14–18 d. d.
The author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience.
102.79
  • Autorius: Terri Smith
  • Leidėjas:
  • Metai: 20200120
  • ISBN-10: 3110631148
  • ISBN-13: 9783110631142
  • Formatas: 17.2 x 24.6 x 2 cm, kieti viršeliai
  • Kalba: Anglų

The Roots and Uses of Marketing Knowledge Kieti viršeliai - 20200120

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The author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience.

  • Kaina internetu: 102,79 €
  • Už šią prekę gausite 3.08 knygų eurų!
  • Išsiųsime per 14–18 d. d.

Formatai:

102,79 € Nauja knyga
kieti viršeliai

  • Autorius: Terri Smith
  • Leidėjas: Gruyter, Walter de GmbH
  • Metai: 20200120
  • ISBN-10: 3110631148
  • ISBN-13: 9783110631142
  • Formatas: 17.2 x 24.6 x 2 cm, kieti viršeliai
  • Kalba: Anglų

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