Iš viso: 97,49 €
Internal Brand Management in an International Context
Internal Brand Management in an International Context

Kaina internetu: 97,49 €

  • Išsiųsime per 14–18 d. d.
Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. The study analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further analyzes th…
97.49

Internal Brand Management in an International Context Minkšti viršeliai - 20131120

Atsiliepimai

Formatai:

97,49 € Nauja knyga
minkšti viršeliai

Aprašymas

Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. The study analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further analyzes the impact of an individual s cultural values on brand commitment which is an antecedent to brand citizenship behavior.
  • Kaina internetu: 97,49 €
  • Už šią prekę gausite 2.92 knygų eurų!
  • Išsiųsime per 14–18 d. d.

Formatai:

97,49 € Nauja knyga
minkšti viršeliai

Atsiliepimai

  • Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
  • 5
  • 0%
  • 4
  • 0%
  • 3
  • 0%
  • 2
  • 0%
  • 1
  • 0%