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Branding as Communication
Branding as Communication

Kaina internetu: 135,29 €

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Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into…
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  • Autorius: Susan B. Barnes
  • Leidėjas:
  • Metai: 20180515
  • ISBN-10: 1433128047
  • ISBN-13: 9781433128042
  • Formatas: 15.6 x 22.8 x 1.8 cm, kieti viršeliai
  • Kalba: Anglų

Branding as Communication | knygos.lt

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Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process - from the creation of brands to analysis of their messages - readers will begin to understand the communicative impact of branding.
  • Kaina internetu: 135,29 €
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  • Išsiųsime per 16–20 d.d.

Formatai:

135,29 € Nauja knyga
kieti viršeliai

  • Autorius: Susan B. Barnes
  • Leidėjas: Lang, Peter
  • Metai: 20180515
  • ISBN-10: 1433128047
  • ISBN-13: 9781433128042
  • Formatas: 15.6 x 22.8 x 1.8 cm, kieti viršeliai
  • Kalba: Anglų

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