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Big Data and Innovation in Tourism, Travel, and Hospitality
Big Data and Innovation in Tourism, Travel, and Hospitality

Kaina internetu: 133,39 €

  • Išsiųsime per 14–18 d. d.
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four majo…
133.39
  • Leidėjas:
  • Metai: 201903
  • ISBN-10: 9811363382
  • ISBN-13: 9789811363382
  • Formatas: 15.9 x 24.1 x 2 cm, kieti viršeliai
  • Kalba: Anglų

Big Data and Innovation in Tourism, Travel, and Hospitality Kieti viršeliai - 201903

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This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.

The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
  • Kaina internetu: 133,39 €
  • Už šią prekę gausite 4 knygų eurų!
  • Išsiųsime per 14–18 d. d.

Formatai:

133,39 € Nauja knyga
kieti viršeliai

  • Leidėjas: Springer-Verlag GmbH
  • Metai: 201903
  • ISBN-10: 9811363382
  • ISBN-13: 9789811363382
  • Formatas: 15.9 x 24.1 x 2 cm, kieti viršeliai
  • Kalba: Anglų

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