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Advances in Advertising Research X
Advances in Advertising Research X

Kaina internetu: 133,39 €

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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research pres…
133.39
  • Leidėjas:
  • Metai: 20191015
  • ISBN-10: 3658248777
  • ISBN-13: 9783658248772
  • Formatas: 15.1 x 21.6 x 2 cm, kieti viršeliai
  • Kalba: Anglų

Advances in Advertising Research X Kieti viršeliai - 20191015

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Aprašymas

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.

  • Kaina internetu: 133,39 €
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  • Išsiųsime per 14–18 d. d.

Formatai:

133,39 € Nauja knyga
kieti viršeliai

  • Leidėjas: Springer-Verlag GmbH
  • Metai: 20191015
  • ISBN-10: 3658248777
  • ISBN-13: 9783658248772
  • Formatas: 15.1 x 21.6 x 2 cm, kieti viršeliai
  • Kalba: Anglų

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