A Concise Guide to Market Research
A Concise Guide to Market Research
  • Išparduota.
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. It presents the most important techniques and shows how to translate theoretical choices into SPSS and how to analyze the output.
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A Concise Guide to Market Research | knygos.lt

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This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. It presents the most important techniques and shows how to translate theoretical choices into SPSS and how to analyze the output.
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