Iš viso: 41,79 €
Profit Brand
Profit Brand
  • Išparduota.
Profit Brand
Profit Brand

El. knyga: 41,79 €

Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, and align the organization - including marketing - with common benchmarks that ensure that customers repeat purchase. It also illustrates how organizations can do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy.Focusing on concepts which have often been ignored - including…
0
  • Autorius: Nick Wreden
  • Leidėjas:
  • Metai: 20050903
  • Puslapiai: 224
  • ISBN-10: 0749446196
  • ISBN-13: 9780749446192
  • Formatas: ACSM ?
  • Kalba: Anglų

Profit Brand | Nick Wreden | knygos.lt

Atsiliepimai

Formatai:

41,79 €El. knyga

Aprašymas

Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, and align the organization - including marketing - with common benchmarks that ensure that customers repeat purchase. It also illustrates how organizations can do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy.

Focusing on concepts which have often been ignored - including profitability, accountability and sustainability - and packed with global examples from IBM, Disney, Amex and KLM, Profit Brand highlights both good and bad marketing practice. This is essential reading for branding and marketing professionals, CEOs, finance directors, and students of business and marketing.

  • Kaina internetu: 41,79 €

Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.

Kaip skaityti el. knygas ACSM formatu?

Formatai:

41,79 €El. knyga

  • Autorius: Nick Wreden
  • Leidėjas: Kogan Page
  • Metai: 20050903
  • Puslapiai: 224
  • ISBN-10: 0749446196
  • ISBN-13: 9780749446192
  • Formatas: ACSM ?
  • Kalba: Anglų

Atsiliepimai

  • Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
  • 5
  • 0%
  • 4
  • 0%
  • 3
  • 0%
  • 2
  • 0%
  • 1
  • 0%