45,99 €
Private Label
Private Label
  • Išparduota
Private Label
Private Label
El. knyga: 45,99 €
Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands. Private Label also demonstrates ways in which retailers can maximize the potential of their own private labels.
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Private Label | knygos.lt

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Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands. Private Label also demonstrates ways in which retailers can maximize the potential of their own private labels.
  • 45,99 €
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Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands. Private Label also demonstrates ways in which retailers can maximize the potential of their own private labels.

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