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Marketing Crafts and Visual Arts
Marketing Crafts and Visual Arts
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Marketing Crafts and Visual Arts
Marketing Crafts and Visual Arts
El. knyga: 22,99 €
This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.
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  • Leidėjas:
  • Metai: 20031231
  • Puslapiai: 152
  • ISBN-10: 9213618077
  • ISBN-13: 9789213618073
  • Formatas: ACSM ?
  • Kalba: Anglų

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This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.

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This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.

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